Evaluating Identity Vendors: A Template to Quantify the $34B Exposure
A practical scorecard and ROI model to quantify identity risk, turn vendor claims into dollars saved, and build a board-ready business case.
Hook: You’re exposed — and you can quantify it
Banks and fintechs entering 2026 still treat identity as an operational checkbox rather than an economic lever. That complacency matters: industry analysis in early 2026 suggests banks collectively overestimate their identity defenses to the tune of $34B a year. If you run identity, fraud, or product for a bank or fintech, you need a reproducible way to quantify how a new identity vendor reduces risk and produces real ROI — not fuzzy promises.
The goal: a pragmatic vendor scorecard + financial model
This article gives you a ready-to-run approach: a weighted vendor-selection scorecard and a financial model that translates vendor performance into dollars saved, revenue retained or recovered, and a realistic payback timeline. Use it during due diligence to compare vendors, stress-test claims, and justify procurement decisions to risk and finance.
Why this matters in 2026
Late 2025 and early 2026 accelerated two trends that change vendor evaluation:
- AI-driven synthetic identities and bot fraud have increased attack sophistication; signature-based checks fail more often.
- Regulatory scrutiny and auditability of identity decisions has intensified—expect deeper KYC/AML checks and explainability requirements from examiners.
Vendors now compete on ML explainability, privacy-preserving signals, device intelligence, decentralized identity support, and the ability to integrate with risk orchestration platforms. Your scorecard must capture those capabilities quantitatively.
Part 1 — The Vendor Scorecard: structured, numeric, defensible
Plain checklists don’t survive procurement debates. A weighted scorecard converts technical fit into a single numeric ranking you can defend to finance and the board. Below is a recommended structure, weights, and example sub-criteria. Customize weights to your priorities (fraud-first vs. UX-first).
Scorecard categories and weights (recommended)
- Fraud Detection & Accuracy — 30% (detection rate, false positive rate, ATO reduction)
- Technical & Integration Fit — 20% (APIs, SDKs, latency, edge deployment)
- Compliance & Data Controls — 15% (GDPR, HIPAA/GLBA considerations, audit logs)
- Operational Resilience & Support — 15% (SLA, explainability, pen-test cadence)
- Commercials & TCO — 10% (pricing model, volume tiers, cost per verification)
- Roadmap & Innovation — 10% (DID, privacy-preserving signals, ML governance)
How to score
For each sub-criterion, score 1–5 (1 = poor, 5 = excellent). Multiply each score by its criterion weight to get weighted points. Sum weighted points to get a total out of 5.0 (or 100 if you multiply scales).
Key sub-criteria to include
- Detection Rate (true positive): independent third-party or in-house benchmark results.
- False Positive Rate (FPR): noise that kills conversions and inflates ops costs.
- Verification Latency: mean time to verify (ms) and 95th percentile.
- Coverage & Data Sources: cross-border document support, liveness, device signals.
- Explainability: ability to produce decision trace for audit and remediation — consider integrating live explainability APIs into your workflows.
- Integration Effort: expected engineering hours and sandbox quality.
- Pricing Predictability: cost-per-verification clarity, overage caps.
- SLA & Uptime: financial credits, support hours, incident response time.
Sample scoring snapshot (illustrative)
Imagine Vendor A scores high on detection (4.5), low on price predictability (2.0), and excellent on explainability (5.0). Weighted total = 4.05/5.0. Vendor B scores 3.6. Use this numeric difference to drive the financial model inputs (reduction in expected fraud, conversion uplift).
Part 2 — The Financial Model: how to convert performance into dollars
Vendors sell effectiveness; finance buys ROI. The model below translates technical differences (detection rate, FPR, latency) into three core financial levers:
- Fraud Loss Reduction (direct savings)
- Revenue Retention & Conversion Uplift (less friction => more customers)
- Operational & Compliance Savings (fewer investigations, audit evidence, remediation)
Baseline inputs you must collect
- Annual digital onboarding volume (V)
- Baseline fraud rate (F_base) — % of onboarding that results in fraud losses
- Average loss per fraud event (L_avg) — includes chargebacks, remediation, reputation costs
- Baseline conversion rate (C_base)
- Average customer lifetime value (CLTV)
- Operational cost per manual review (Cost_review)
- Current manual review volume and false positive-driven reviews
- Vendor pricing: fixed fees + variable cost per verification (P_vendor)
Core formulas
Use these equations in your spreadsheet; they’re intentionally simple so they’re auditable.
- Baseline annual fraud loss = V × F_base × L_avg
- Post-vendor fraud loss = V × F_post × L_avg
- Where F_post = F_base × (1 − Reduction_ratio). Reduction_ratio is your expected fractional reduction based on vendor detection uplift (0–1).
- Fraud savings = Baseline annual fraud loss − Post-vendor fraud loss
- Conversion uplift revenue = V × (C_post − C_base) × CLTV
- Operational savings = (Manual_review_base − Manual_review_post) × Cost_review
- Total benefit = Fraud savings + Conversion uplift revenue + Operational savings + Compliance avoidance
- Net benefit = Total benefit − Total vendor cost (integration + annual fees + variable verification costs)
- ROI = Net benefit / Total vendor cost
- Payback period = Total vendor cost / Annual net benefit
Worked example — mid-sized digital bank
Plugging realistic 2026-ish numbers shows how to use the model. Adjust to your volumes.
- V = 2,000,000 annual onboarding attempts
- F_base = 0.4% (0.004) — baseline fraudulent onboarding that results in loss
- L_avg = $3,500 per fraud event (average lifetime remediation, chargebacks, investigations)
- C_base = 7% onboarding → funded account
- CLTV = $250
- Manual_review_base = 30,000 reviews/yr; Cost_review = $25/review
- Vendor price = $0.70/verification + $75k annual platform fee + $120k integration; total first-year cost = $75k + (2M × $0.70) + $120k = $1.615M
- Vendor claims reduction_ratio = 60% in fraud; conservatively use 40% as achievable after tuning
- Expected conversion uplift through lower FPR and latency = +0.35 percentage points (C_post = 7.35%)
Compute baseline fraud loss:
Baseline annual fraud loss = 2,000,000 × 0.004 × $3,500 = $28,000,000
Post-vendor fraud loss with conservative 40% reduction:
F_post = 0.004 × (1 − 0.40) = 0.0024
Post-vendor fraud loss = 2,000,000 × 0.0024 × $3,500 = $16,800,000
Fraud savings = $28,000,000 − $16,800,000 = $11,200,000
Conversion uplift revenue:
Additional conversions = 2,000,000 × (0.0735 − 0.07) = 70,000
Revenue from uplift = 70,000 × $250 = $17,500,000 (note: use % of funded customers who become revenue-generating — adjust for cross-sell)
Operational savings (fewer manual reviews): assume manual_review_post = 18,000 (40% fewer).
Operational savings = (30,000 − 18,000) × $25 = $300,000
Total benefit = $11,200,000 + $17,500,000 + $300,000 = $29,000,000
First-year vendor cost = $1,615,000
Net benefit = $29,000,000 − $1,615,000 = $27,385,000
ROI = $27,385,000 / $1,615,000 ≈ 16.95x (1,695%)
Payback period < 1 month in this simplified example (Total vendor cost / monthly net benefit). This shows the economic upside when converting friction into retained revenue — but do run sensitivity checks below.
Reality check and sensitivity analysis
An ROI that looks too good should trigger sensitivity analysis:
- Use a conservative reduction_ratio (50% of vendor's claim).
- Reduce conversion uplift by half (some uplift will be from lower abandonment, not full CLTV realization immediately).
- Include implementation delays (ramp to full effect over 3–9 months).
Re-run model with 20% fraud reduction and 0.15pp conversion uplift. In our example, benefits shrink but still often justify selection — especially for firms operating at scale where small percentage changes equate to millions.
Part 3 — KPIs to monitor in contract and pilots
Don't buy a vendor and hope for the best. Baseline the metrics below during a pilot and enforce them in the contract.
- Detection uplift: delta in fraud events per 10k onboardings versus control.
- False positive rate (FPR): percent of legitimate users blocked or flagged.
- Time-to-decision: mean and 95th percentile latency.
- Cost per verification: effective cost after discounts and volume tiers.
- Manual review reduction: absolute reviews avoided and time saved.
- Conversion delta: change in conversion funnel steps attributable to vendor changes.
- Explainability & audit logs: percent of decisions with traceable evidence within X seconds — consider integrating live traceability and auditable platforms for log retention and third-party review.
Contractual language to demand
- SLA with uptime and latency targets and financial credits for breaches.
- Performance SLAs tied to detection uplift and false positive ceilings during pilot and production.
- Data portability and clean-room access for model validation.
- Right to third-party audit and annual security testing results.
- Dedicated onboarding support and agreed tuning cadence (30/60/90 days).
Advanced strategies for 2026 and beyond
Picking a vendor is half the job. To sustain and amplify value you must operationalize identity like a product:
- Continuous A/B and holdout testing: deploy risk orchestration with control groups to measure real-world lift month over month — run randomized pilot and holdout groups when possible.
- Combine signals: blend document verification, device intelligence (see device intelligence tooling), behavioral biometrics, and privacy-preserving third-party signals to reduce reliance on a single source of truth.
- Model governance & explainability: demand transparent ML pipelines and decision traceability such as live explainability APIs to pass auditors in 2026 and defend consumer complaints.
- Decentralized identity pilots: start experiments with DIDs and verifiable credentials for high-value cohorts — regulators in some regions are requiring stronger identity proofing options; pair these pilots with observability frameworks like edge AI observability.
- Signal hygiene: continuously monitor drift in data sources; synthetic fraud and cold-start attack vectors have amplified signal decay since 2024.
Using the model during due diligence: a step-by-step playbook
- Collect baseline data (volumes, fraud events, review counts, CLTV).
- Run the vendor scorecard to produce defensible weighted scores.
- Request vendor-specific benchmark data and raw logs for a phased pilot.
- Run a 6–12 week pilot with a 5–10% randomized holdout group when possible.
- Measure KPIs and compute realised reduction_ratio and conversion uplift.
- Apply conservative adjustment factors to vendor claims and feed numbers into the financial model.
- Negotiate contract with SLAs and performance credits tied to the demonstrated metrics.
Common pitfalls and how to avoid them
- Pitfall: trusting vendor claims without a holdout. Always require randomized control tests or shadow mode data.
- Pitfall: ignoring latency/UX impacts. Lower fraud at the expense of conversion kills growth—score and price around FPR and latency.
- Pitfall: one-time validation. Identity is adversarial; fold identity metrics into quarterly business reviews.
- Pitfall: failing to budget for tuning. Top-performing setups require 3–6 months of model and rule tuning post-launch. Include that time and cost in your financial model.
"Banks overestimate their identity defenses to the tune of $34B a year." — Industry analysis, January 2026
Bringing it together: board-ready framing
When you present to the board or finance, summarize like this:
- Current quantified risk: baseline annual fraud loss of $X (derived from V, F_base, L_avg).
- Vendor selection: top candidate scored 4.05/5 on the scorecard; expected conservative fraud reduction = Y% after pilot.
- Financial impact (first year): fraud savings $A, conversion uplift $B, ops savings $C — net benefit $D against total cost $E — ROI = D/E.
- Implementation timeline and milestones tied to vendor SLAs and pilot KPIs.
Final checklist before signing
- Have you validated vendor claims with a randomized pilot or a shadow-run?
- Are performance SLAs including detection uplift and FPR in the contract?
- Do you have the data exports and audit access required for third-party validation?
- Does your financial model include ramp, tuning, and contingency? (Use conservative multipliers.)
Call to action
Ready to quantify your identity exposure and run a vendor selection that finance will sign off on? Download our free vendor scorecard and ROI model template, pre-populated with the calculations and sample scenarios from this article. Use it to run pilots, negotiate SLAs, and build a board-ready business case.
Contact keepsafe.cloud to get the template, or book a short review session where we’ll run your numbers together and produce a customized vendor shortlist for your risk profile.
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